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For many years, audiophiles have known that cables matter. They are demonstrably different sounding. Some of them may charge too much for what they do, but fundamentally, cables are the arteries through which the music or movies flow. It's not an accident that people are willing to spend, in some cases, tens of thousands of dollars on their cables for a high end two channel system. Similarly, in theatre, it's incredibly important to be able to pass all the dynamics, all the transient bursts, everything that happens on a .1 channel through in a high quality cable. There are good cables out there, good .1 cables. Most of them are very, very expensive. I've auditioned $1,500 cables. I've auditioned £3000 cables, and they're fine, but they're enormously expensive. And it sort of begets the whole purpose of having a limelight HT and many of the other, frankly, good home theatre subwoofers.
Home theatre subwoofers do not need to be necessarily wildly expensive to deliver the goods. It is a matter of speed, horsepower, and explosiveness. And you can do those things for fairly reasonable prices. So to us, it seemed really important that we be able to deliver something that was audibly superior and yet keep costs within control. We've got two different models that would be coming out with later this year, the first of which is going to be affordable by virtually any standard. And I'm really proud of the quality of execution of these. They'll be available in black or white because so many people either have white baseboards that they need to be able to run cable. In some cases a very long distance. It could be 30, 40 feet. If you have a subwoofer in the front, your electronics is back, for example, tucked into a wall or into a rack in a closet. They are CL3 rated, which means that they can also pass legally through walls. And the sound quality of these and the build quality is exceptional. They are very simple to look at. They are very well balanced, top to bottom.
This is a funny admission, but about two years ago, I was in England doing some training for our reps over there. This is the launch of the HT/1510. And so we had one and we had it hooked up with a very nice high quality aftermarket cable. And it was sounding great. About halfway through the training, one of the other fellows arrived with our second one so that we could have more than one REL in the theater. We went to hook it up and realized, oh my gosh, we don't have the matching interconnect cable. And someone said, who cares? It's .1. It'll be fine. Okay, so let's just find something we needed about five-meter length, 15 feet or so. And eventually somebody sheepishly came up from the warehouse. They had a box with the freebie throwaway cables that come with things like Sony receivers, you know, the cheapest, thinnest little injection molded nothings.
And I sighed and took out one of these pre-packed things, you know, where you have to unwrap the cellophane. It's wrapped around about eight times and pulled this little thing out. It was like, oh my goodness. Seriously. Alright. But again, hey, it's just .1 LFE. How hard can it be? It literally sounded broken. It was crazy how far down and level it was. And I thought, no, no, no, no, no. This is wire. Fundamentally, he's right. You know, the guy was, who cares? It's just .1 LFE. It wasn't true. Eventually one of our people ran out to the car where they remembered that they had good cable, brought them in, and we actually needed to, he had two. We actually had to put a junction in between to make it fit long enough. And even with that junction and all the losses, it was immediately obvious that there was a huge difference.
We could finally do our demo for ourselves. It got me thinking when I got back. I actually brought some back. I gave some to a friend of mine at the time who worked for Audio Quest because I told him a story. He said, can you bring some of these cables home for me? And he proceeded to go around the country selling, you know, millions of dollar’s worth of audio quest 'cause he is a brilliant salesperson and he was able to overcome that initial. Do wires make any difference that in that sort of initial resistance that we all still have, right? Seriously, it's a wire. Come on. I'll tell you this. I developed a very quick, very simple test for how to assess the efficacy of a .1 cable. I've never seen anybody else do it. We're going to be using this going forward as we develop just .1s.
We're not getting into the cable game. We are developing cables that are exceptional for home theatre and make sense for employment with our HTs. These cables are very well balanced and they're wickedly dynamic and they really bring out as usual the emotions in the scene. Those are our goals going in. It has not been quick. It has not been particularly easy to get these developed. We've been at it for well over a year. We'll very shortly be bringing these out. We're really proud of these and we think they do some things that will have people talking.
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