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The Absolute Sound's Product of the Year 2018

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Latest Article:

System Upgrades That Make Real Improvements

You just received a wonderful new component for your audio system. Inserting it into your system you notice, after the initial excitement wears off, that you begin to hear things that sound not exactly as they did in the store you (or your loving spouse) bought it from. What gives? Was there some magic happening in the store, some trick? Unlikely, but stores tend to outfit their systems with a variety of good supportive products and accessories that can make an important improvement to the overall system’s performance.

True Improvement:

An important note to remember whenever assessing a change in one’s system; it is only when a change results in seemingly incompatible improvements that true improvement is being experienced. By that, I mean that changes resulting from elevations or reductions in specific areas of musical reproduction are usually cheap parlor tricks. For example, a cable that increases energy in the low treble region will often be experienced by those inexperienced in global system assessment as sounding “clearer” or having “more detail”. Of course it sounds this way, you’ve inserted an equalizer into your system, not a component that results in the passage of more information. Rather it is selectively altering sound you are hearing.

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Our Purpose

We make subwoofers. That’s it. Nothing else. No distractions. Nothing to steal our focus. No kidding ourselves that we can be good at everything. No trying to conquer the whole world. We just do our best to conquer our bit of it. Each day we come in to work in pursuit of only one intention, to produce the most raw, perfect, pure sound possible, to capture the raw intention of the artist. We use the best quality materials, employ the most exacting construction requirements. We think of the problem holistically. We pursue the chase of the perfect experience of sound with an obsessive passion and vigor. We do it because we love sound. We believe sound can move people more than any other sense. We believe it’s the integration of the bass via the perfect subwoofer that makes everything else better. And, ultimately, there is a great deal of satisfaction to be gained from doing this well, creating something of unique quality, such that you know it is going to inspire. It makes the hard work and the obsessing over each and every detail worth all the effort. That’s our reward.

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