REL To Manage North American Distribution Directly
FOR IMMEDIATE RELEASE
REL ACOUSTICS LTD. LAUNCHES NORTH AMERICAN DISTRIBUTION
Berkeley, CA (June 3, 2014) – UK-based, premium subwoofer and sub-bass brand REL Acoustics Ltd. is excited to announce the launch of its North American Distribution Arm effective June 16th, 2014. REL Acoustics currently manages distribution in the UK and Germany. Last September, REL launched its Design and Engineering offices in Berkeley, California. Expanding to direct distribution will allow the REL team to work more closely with its North American dealers and be more responsive to their needs, as well as the needs of its end users.
“We have made significant improvements to our line, both in engineering and design, during the past ten years, and we have more innovation on the way with the launch of our Serie S line. Transitioning to direct distribution allows us to bring our new designs and products to U.S. customers in a manner that truly exemplifies the REL experience, an experience our UK customers have reveled in for years” said Alex Brody, REL’s Managing Director. John Hunter, Owner and Sales and Design Director explains, “Directly managing distribution and having an in-house sales and support team ensures a better experience for our dealers and our customers by providing more sales tools, training and engaging in direct dialogue. It’s the only way to ensure all the hard work in product development carries through on the sales floor and in our customer’s home.”
Nowhere is this innovation and unique REL experience better exemplified than in the company’s latest line, Serie S™, which houses brilliant new Continuous Cast AlloyTM Cone structures and completely upgraded composite cabinets with laminated hardwood bracing. Add the LongBow™ Zero Compression Wireless Delivery Method for a cable-free listening experience and it becomes obvious why REL is so excited about taking its line directly to dealers across the country. The reviews are already in, Home Cinema Choice crowned it a “Best Buy” saying, “REL makes superb active subwoofers in general and this one is so good, it is peer to at least one 15in model and other products nearly twice the price. In the Serie S, driver and amplifier engineering have created a new benchmark.” On June 16th, Serie S units will be available at certified REL dealers.
About REL Acoustics Ltd.
REL Acoustics was founded in 1990. Dissatisfied by the commercially available subwoofers of the day, REL set out to build something better. Almost immediately, word spread of a small UK company that was building incredible sounding sub bass systems, which sent audiophiles flocking in search of these legendary subs, engineered like no other.
To this day, each REL contains some of that original engineering DNA. REL’s proprietary ABC filters allow the sound of the entire system to be built forward into the REL, permitting seamless integration with the main body of sound. The result is what has come to be known as The REL ExperienceTM, the moment when a listener hears for the first time the true full audio range of music and movies with a powerful and highly dynamic, yet seamless and silky smooth quality.
The modern REL Acoustics, Ltd. of Bridgend, Wales and Berkeley, California has been owned by John Hunter and Donald Brody since 2005 and is, today, a thoroughly modern and innovative company well-versed in state of the art design, electronics and acoustic techniques – led by Managing Director, Alex Brody and Design Director John Hunter. As innovative as they are reliable, REL subwoofers are noted for their ability to reveal powerful nuances in music and film that few components can resolve.
REL Acoustics can be found at fine retailers across the US and Canada. After June 16th, visit Rel.net for a complete list of authorized dealers.